GLOBAL – NICHE SPIRITS HIT BY THE RECESSION, BUT THE LONG-TERM OUTLOOK IS ROSY
October 1st, 2010
BY ALAN OSBORN
DEFINING a niche drink is an arbitrary matter and what may pass as niche today may well be considered mainstream tomorrow. Flavoured vodka, for instance, had a relatively specialised following in Europe until a few years ago - now it is classified as an official spirit drink under European Union (EU) regulations. Similarly, tequila was once an exotic niche product, especially in Europe, but is now a relatively commonplace item in most developed and emerging markets. Because categorisation is so difficult, there are no authoritative estimates of ...
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