INDIA’S BISCUIT AND COOKIE SEGMENT GROWS FAST DURING COVID-19 PANDEMIC – EXPANSION PROJECTED TO CONTINUE
January 2nd, 2021
The size of India’s biscuit and cookie market, valued at USD4.7 billion in 2019 by GlobalData, registered a sudden expansion during the Covid-19 related lockdown, due to a sharp increase in at-home consumption. The industry is growing at a rate of 9.7% annually, according to figures released by GlobalData, with sales moving towards healthier premium categories, such as low sugar digestive biscuits. This expansion is predicted by GlobalData to continue growing, with Indian biscuit sales reaching USD6.3 billion by 2023.
Biscuits and cookies make up the largest ...
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