MIDDLE EAST FEATURE – IRAN SAUDI ARABIA EGYPT UAE LEBANON
May 1st, 2006
BY PAUL COCHRANE, in Beirut
THE COSMETICS and toiletries market in the Middle East is booming with 12% growth expected this year in a US$2.1 billion sector. Market trends differ from country to country, but the general trend is rising demand for European cosmetics over local products in the wealthier Arab countries, largely due to aggressive marketing campaigns by the major brands, and high demand for unregistered, fake brand name perfumes in countries with sizeable low-income populaces, such as Egypt, Lebanon and Syria.
Iran is no exception to the rest of the ...
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