AMAZON PLAYS A LONG GAME IN SPAIN
September 1st, 2011
BY ROBERT STOKES
AMAZON's arrival in Spain has lit a slow flame under the soles of Spanish booksellers, but the e-tailer faces obstacles to growth that do no afflict it in the UK and America. Amazon.es launched September 15 and will be hot gossip at the LIBER Madrid International Book Fair, the main platform for publishers of works in Spanish, which begins October 5.
"Spanish booksellers have been damaged by the economic crisis and have been dealing with great change also, so there is some concern about Amazon.es," said Michèle Chevallier, ...
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