AMUL SIGNALS WILLINGNESS TO ACCEPT DEFEAT IN TRIX TRADEMARK BATTLE
November 1st, 2012
BY RAGHAVENDRA VERMA, IN NEW DELHI
The Indian parent company of world's largest liquid milk brand Amul has Signalled it will accept the loss of rights over the chocolate trademark 'TRIX' to US-controlled General Mills India Pvt Ltd. Rupinder Singh Sodhi, chief general manager of Gujarat Co-operative Milk Marketing Federation, which markets and owns Amul, said that company lawyers would be studying the ruling by the High Court of western Indian state Gujarat. But signalling his company would probably not appeal, he told just-food that "TRIX was not so ...
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