BEER LABELS
March 1st, 2002
BY MONICA DOBIEBEER drinkers in Canada can now order their own personalised bottles, with their own picture or original design appearing on the label.The Labatt Brewing Company has begun a marketing campaign which sells a case of 12 "vanity beer" bottles for CAN$45.95 plus 13 dollars for delivery.Anything that depicts nudity, minors, motor vehicles or illustrates activities that require skill and sobriety, such as driving or surfing, have been prohibited by the Alcohol and Gaming Commission of Ontario.Labatt claims they are the first Canadian brewer to offer such ...
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