DEALING WITH DIGITAL ESSENTIAL TO BOOST COSMETICS SALES, CONFERENCE HEARS
June 1st, 2016
Delivering products that are present in everyday life to unknown markets across the globe, online sales are essential to boost the already booming EUR77 billion European cosmetics market, Cosmetics Europe director general John Chave told last week’s ‘Personal care in a changing world’ conference in Brussels (June 13-17).
“It becomes a growing necessity to focus on new frontiers in personal care and global developments such as the evolution of digitalised markets, new product trends, sustainability and international cooperation,” Chave told a June 14 ...
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