DIRECT E-MARKETING
July 1st, 2001
BY ALAN OSBORNEUROPE'S direct marketing organisations have expressed delight at a vote in a European Parliament committee to agree an opt-out system for electronic messaging in the EU Member States.What the MEP's are saying is that companies should not have to seek permission from consumers before sending them unsolicited commercial e-mails, or "spam," (the so-called "opt-in" approach), but can operate on the basis that if the messages are unwanted the recipients can opt out."This is a tremendously important vote for the European direct marketing industry," said ...
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