DRINKS SPONSORSHIP FEATURE
March 1st, 2005
BY DEIRDRE MASON and KEITH NUTHALLTHE SPORTS and entertainment industries thirst for sponsorship, and with the ever-growing boom in televising sporting events worldwide via satellite, the chance to expose a drinks company logo to world audiences in their billions should make sponsorship a sellers' market.However, sponsors - among them the biggest names in the drinks industry - are increasingly looking to evaluate what sponsorship brings in. Gone are the days when drinks companies could reply to questionnaires in magazines such as Sports News that they "don't have ...
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