EASTERN EUROPEAN PERSONAL CARE PRODUCT SECTOR AND MARKET SHRUGS OFF STAGNATION
January 1st, 2016
It has taken more than half a decade for the cosmetics markets of eastern Europe to finally shrug off a long-running period stagnation that has characterised the regional market. Two underlying features - the financial crisis of 2008 and the completion of multinational takeovers in the noughties that saturated these post-communist markets - lay behind the extended period of slow, low or non-existent growth.
Now, though, the market appears cautiously upbeat. Data and perspectives appear more optimistic than has been the case for some time.
The countries under ...
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