ESTABLISHED EASTERN EUROPE PAINT MARKETS SETTLE WHILE EMERGING MARKETS STILL HAVE ROOM TO GROW
August 1st, 2018
EASTERN Europe is always a tough market for major paint and coating manufacturers to crack, containing multiple national markets, some in the European Union (EU), some outside, and all with differing cultural and language requirements for marketers to master.
Poland, with its 38 million population and robust economy (projected by the World Bank to grow at 4.2% this year – 2018), remains the region’s most important market, with researcher Euromonitor International saying that Polish paint and coatings sales were worth Polish Zloty PLN1.29 billion (USD352.7 ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.