EU LAUNCHES NEW MEAT SALES PROMOTION PROGRAMMES
October 1st, 2014
THE EUROPEAN Commission has announced a further four European Union (EU)-funded marketing programmes promoting sales of EU-produced meat, within member states and abroad. These are in addition to the Euro EUR7.7 million programme promoting lamb sales run by British beef and lamb levy body Eblex, Ireland’s Bord Bía, France’s Interbev, announced earlier this week.The additional initiatives include a EUR4.1 million promotional programme encouraging Welsh meat sales in Denmark, Germany, Italy and Sweden. Hybu Cig Cymru (Meat Promotion Wales - HCC), which ...
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