EUROPEAN WIPES MARKET COMPLEX – WITH GROWTH AND DECLINE AS ENVIRONMENTAL CONCERNS GROW

THE EUROPEAN wipes market is a complex affair. This is a varied segment, in itself, but wipe use varies between countries with contrasting consumer cultures – meaning that in some states, wipes sales are increasing; in others decreasing; and in others, the kinds of wipes being sold is changing. It certainly is not encouraging that sales of wipes in Europe’s economic powerhouse Germany declined in 2015 to EUR416.2 million (USD440.60 million), down from EUR424.1 million (USD448.99 million) in 2010, according to the latest data available from market researcher ...


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