FARMERS TO PROMOTE UNIQUE TASTE OF ICELANDIC LAMB
January 1st, 2017
ICELAND’S lamb farmers are turning to marketing promoting the unique nature of their meat product to help them cope with falling local meat prices caused by overproduction and declining exports. A spokesman for the Farmers’ Association of Iceland (Bændasamtök Íslands) said a new campaign to promote the unique taste of the country’s “short-tailed special breed of sheep” abroad could make the industry viable. “We believe that the Icelandic lamb is waiting to be discovered abroad,” the spokesman said. Icelandic sheep formerly common in northwestern ...
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