FISH SAUCE
March 1st, 2002
BY MARK ROWE
A VIETNAMESE food processor has invented an odourless variety of fish sauce in attempt to crack the American market where the smell of fermented fish is disliked. The Hanh Phuc Food Processing Company in Ho Chi Minh City has already sold 100,000 bottles of odourless sauce worth US$50,000 to the United States. The company's Le Van Nam said of the fishy version: "It can permeate several storeys, or even a whole building, which is quite a nuisance for the neighbours."
A VIETNAMESE food processor has invented an odourless variety of fish sauce in attempt to crack the American market where the smell of fermented fish is disliked. The Hanh Phuc Food Processing Company in Ho Chi Minh City has already sold 100,000 bottles of odourless sauce worth US$50,000 to the United States. The company's Le Van Nam said of the fishy version: "It can permeate several storeys, or even a whole building, which is quite a nuisance for the neighbours."
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