GULF REGION BEAUTY CONSUMERS ON THE LOOKOUT FOR AFFORDABLE LUXURY WHILE LEVANT MARKETS STRUGGLE
January 1st, 2020
In a market long dominated by well-established players, the success of ‘masstige’ beauty brands, which combine elements of mass and luxury products, is creating fierce competition in the Gulf Cooperation Council (GCC) region. Consumers in the United Arab Emirates (UAE), Saudi Arabia, Qatar, Kuwait, Bahrain and Oman looking for skincare and cosmetics are increasingly shopping from South Korean brands such as Etude House, which opened a branch in Dubai Mall in 2018 and is known for its quirky kitsch products, and The Face Shop, which arrived in Dubai in 2008 ...
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