INDIAN AYURVEDIC PERSONAL CARE COMPANY TAKES ON MULTINATIONALS
December 1st, 2016
The phenomenal rise of India’s Patanjali Ayurveda Ltd, that has upset the strategies of many established cosmetic companies in the country, is credited to its lower price, good quality and increasing demand for herbal products. Credit is also given to unorthodox marketing techniques backed by the popularity of yoga guru Baba Ramdev, who despite having no formal relationship with the company is closely linked to the brand. Patanjali means Baba Ramdev to most Indian consumers – see http://www.swamibabaramdevmedicines.com/).
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