INNOVATIVE ONLINE MERCEDES-BENZ FASHION WEEK ISTANBUL EXPANDS GLOBAL REACH OF TURKISH CLOTHING AND TEXTILE SECTOR
October 2nd, 2021
Istanbul is gearing up for its second fashion week of 2021, with the expectation of repeating the success of previous virtual events that reached some 25 million viewers worldwide.
With a physical Mercedes-Benz Istanbul Fashion Week (IFW) not feasible in 2020 due to the Covid-19 pandemic, the organisers pivoted to a virtual event. This was repeated in April, with 30 Turkish designers creating videos of their latest collections, often using Istanbul as the scenic backdrop, or other parts of Turkey.
The year’s second fashion week, to be held October 12-15, is ...
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