INTERNATIONAL FOOD BRANDS MAY BENEFIT FROM EASIER ACCESS TO CHINESE CONSUMER MARKETS THROUGH EXPANSION OF CHINA E-COMMERCE ZONES
June 2nd, 2020
Representatives of international food brands and analysts have told just-food that China’s State Council’s approval of 46 new pilot zones for companies conducting cross-border e-commerce, a move designed to help the country’s economy withstand the blows landed by the Covid-19 epidemic, also present opportunities to foreign food brands selling to Chinese consumers.
With the regulatory approvals now in place, and the government saying it has “started developing” the new zones, once they are up and running, they will join the existing 59 such zones, ...
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