JAPAN FOOD COMPANIES FIND ALTERNATIVE MEAT PRODUCTS DESIGNED FOR TOURISTS HAVE BECOME POPULAR LOCALLY
July 1st, 2021
Alternative meat items are gaining a stronger foothold in Japan on the back of product development by mainstream meat producers, growing demand for healthy products and government support for the fledgling industry.
Although soy-based meat is not new to the Japanese market, with items such as tofu hamburgers and soy meat crumbles long holding an established place on supermarket shelves, the market is rapidly expanding and diversifying in response to changing needs.
Sales of meat substitutes in Japan have grown from Japanese Yen 20,256.32 (USD 184.22) per person ...
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