MIDDLE EAST – NORTH AFRICA DRINKS INDUSTRY REPORT
December 1st, 2005
BY MARK ROWE AND PAUL COCHRANE
INTRODUCTION
JUST as chocolate sells well in cold countries, so do soft drinks flourish in hot countries, which would suggest that North Africa and the Levant presents an inviting face to the international drinks market.
And, broadly speaking, this is the case. Most international brands, such as Coca Cola, consider Tunisia, Egypt, and Morocco among their top 10 fastest growing drinks markets in Africa, with these countries enjoying high growth rates of sales in the past few years, frequently of more than 40%. The region has seen a ...
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