PAKISTAN HAIRCARE PRODUCT MARKET BECOMES MORE SOPHISTICATED AS COUNTRY GETS RICHER
June 1st, 2016
Pakistan’s shampoo and conditioner market is following the positive trend seen within the country’s beauty and personal care sector in general – more women in work who want to look good are prepared to buy these products.
UK-based market research firm Euromonitor International has said that its modelled data indicated that the country’s USD158 million’s worth of hair shampoo retail sales in 2014 leapt to USD179 million in 2015, and could reach USD240 million by 2020. Hair conditioner sales grew equally strong from USD43 million in 2014 to USD49 ...
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