PEPSI MIDDLE EAST FEATURE
October 1st, 2003
BY MARK ROWEPEPSICO, which is marking 50 years of operations in the Middle East, finds itself at something of a crossroads. An all-American company, in a region where anti-Americanism has rarely been so widespread, it faces several challenges to ensure that it will continue to operate successfully in the Middle East for a further half a century.George W Bush's self-styled "war on terror" and the Iraq War have intensified trenchant viewpoints across the region in recent months. As an easily identifiable American company, Pepsi has been faced with the quandary: ...
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