PERSONAL CARE PRODUCT SALES WITHSTAND RUSSIA’S WEAK ECONOMY, ALTHOUGH BUDGET LINES HAVE BEEN REPLACING HIGHER-END BUYS.
November 1st, 2016
Russia's economic woes are well-documented, yet, rather than mirroring the financial downturn, its personal care market and industry has remained comparatively healthy. Beneath these encouraging figures, however, strong currents appear to be instigating long-term changes to the sector, notably an increasing preference for cheaper products by hard-pressed consumers.
According to US-based consulting and market research company the Kline Group, the economic crisis led to a drop in personal incomes, with household incomes of Russian families down by 30% in real ...
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