PLAIN PAPER PACKAGING RULES GROW – BUT INDUSTRY FAR FROM CONVINCED THAT THEY ARE EFFECTIVE
July 1st, 2018
PLAIN packaging rules, or approximations, are growing around the world, but the tobacco sector still argues that these controls are over-reaches that do not reduce smoking and instead encourage counterfeiting and smuggling.
Since January 2017, French smokers have been buying non-branded packs of cigarettes, seeing only a warning picture with text about how tobacco consumption affects people’s health, along with the name of the manufacturer in a simple typeface. The reason for the change has been France’s decision to go beyond the stricter measures introduced ...
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