SOUTH EAST ASIA MAYBE COMPLEX REGIONAL MARKET, BUT GROWTH IN SALES IS BEING WITNESSED ACROSS THE REGION
July 1st, 2018
SOUTH-EAST Asia maybe a diverse and hence complicated region in which to market personal care products, but the growth in sales in all its countries make it an attractive target for beauty brands.
The Philippines is a case in point. The gross domestic product (GDP) of this 103 million people archipelago recorded 6.7% GDP growth in 2017, and the World Bank projects it to grow further at an annual rate of 6.7% in both 2018 and 2019, before settling at 6.6% in 2020. This, together with a favourable demographic profile of young consumers (34.9% of the total ...
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