SOUTHEAST ASIA PERSONAL CARE PRODUCT MARKETS GROWING IN SCALE AND SOPHISTICATION
July 1st, 2016
South-east Asia is a region that has sharp contrasts in economic development, from between the wealth of Singapore to countries such as Myanmar, where poverty is endemic and consumer markets are relatively undeveloped.
Such contrasts pose challenges for personal care product companies seeking regional strategies to tap the markets of the Association of Southeast Asian Nations’ (ASEAN) 10 countries, whose cosmetics suppliers have to comply with the standards of the ASEAN Cosmetics Directive, which was modelled on European Union legislation.
Yet even in the ...
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