SPAIN AND PORTUGAL BEAUTY SECTORS EYE EXPORTS, LEVERAGING LOCAL QUALITY AND INNOVATION
May 1st, 2019
THE LONG lines of customer to the cash register in Inditex stores – the giant Spanish company behind High Street fashion brands Zara, Bershka and Pull&Bear (among others) – are also now buying personal care products as well as clothes. They funnel customers through shelves that are not only bursting with low-cost impulse buys, such as hair accessories, smart phone covers and key rings, but now also Inditex scents. Over the past year, it has sold fragrance packaged in a trendy flask and mostly priced under EUR10. Out of the Inditex’s six fashion brands ...
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