SRI LANKAN RANGE
November 1st, 2001
BY SWINEETHA DIAS WICKRAMANAYAKE, in ColumboKEY Sri Lankan footwear player D. Samson & Sons Ltd has launched a cosmopolitan range of ladies footwear, "Personality Walk," through its exclusive outlets in the country. The company is hoping that the range will persuade Sri Lankan consumers to abandon their taste for imported shoes. Designs range from casual to formal wear, and were created by international shoe designers, working with Sri Lankan company representatives. Targeted at the middle and upper segments of the Sri Lankan market, a company spokesman said ...
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