SUB-SAHARAN AFRICA’S DIVERSE BEAUTY MARKETS COMBINE TASTES FOR TRADITION WITH AN APPETITE FOR GLOBAL TRENDS
November 1st, 2018
THE PERCEPTION of beauty and hence the design and supply of personal care products is slowly changing in sub-Saharan Africa as its increasingly wealthy middle class consumers take a more personalised approach to how they look. The region has a widely diversified consumer-base, whose varied tastes are pushing brands to rethink personalising cosmetics and personal care products like never before.
Nigeria is a case in point. Its ethnic makeup brands, such as Lagos-based House of Tara, founded by Tara Fela-Durotoye, and Ikoyi-based Zaron Cosmetics, “developed by ...
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