THE POTENTIAL OF ITALY’S HALAL FOOD MARKET EMERGING POST-PANDEMIC
December 2nd, 2021
When France’s fast-food chain O’Tacos (www.o-tacos.fr) announced in 2020 that it would be selling in Italy its halal-certified French-style meat and vegetable wraps, Italian Muslims took this as a sign that halal was going mainstream in their country. O’Tacos’ first Italian outpost will open in January 2022 in Rome (delayed by Covid-19) and more openings in 2022 are planned in major Italian cities, including Milan and Bologna, said Yassin Baradai, founder of Milan-based Meem Communication (https://meemcommunication.com/), managing the chain’s Italian ...
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