TURKISH DENIM MAJOR MAVI JEANS KEEPS GROWING WORLDWIDE, DESPITE COVID-19
October 2nd, 2020
Mavi, the Turkish denim giant, sold 9.7 million pairs of jeans worldwide in 2019, and, its chief executive has told just-style, has rebounded from the shuttering of the garment sector earlier this year with e-commerce sales doubling in its major markets. Meanwhile, the brand is expanding its retail presence in Russia and Turkey, while fine tuning its shift to digitisation to retain sales amid retail uncertainty as the Covid-19 pandemic continues.
“We closed down as brands early on, in mid-March, and Turkey had sporadic shutdowns for around two months. We had ...
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