THE CHALLENGES FACING E-CIGARETTES AND WHAT THEY MEAN FOR THE TOBACCO INDUSTRY

Concerns are growing over e-cigarettes due to a range of factors, especially safety worries following a number of deaths in the US. There are now e-cigarette bans in place across several American states, and Walmart recently announced that it would stop selling e-cigarettes across its stores in the country. Meanwhile, India has banned e-cigarettes and there has also been a crackdown in China. Similar action has not emerged in Europe yet, but concerns among consumers are growing following the fatalities in the US. With insight from industry experts from both the e-cigarette and tobacco industries, as well as retailers, consumer groups and relevant government officials, this feature would look at the prospects for the global e-cigarette market, looking at the latest regulatory changes and consider whether its troubles could lead to increased demand for tobacco products, and in which international markets.